Perspectives & insights

A conversation with expert AI strategists and builders, Brandon Kaplan, Chief Innovation Officer @ Journey and Ross Hale, Founder & CEO of Artium, hosted by Stu Willson, founder of Radicle and Exsight

A leading global creative and design consultancy, needed to quickly connect with 5 direct-to-consumer experts with experience in eco-certification. They had a tight 7-day deadline to gather these insights, which were crucial for a client deliverable. Their own network and other expert networks were unable to deliver the specialized experts they required in time. The consultancy turned to Exsight, an expert-led market research platform that connects customers with domain experts shaping the future. Exsight quickly ingested the consultancy's needs, identified and qualified 13 relevant experts from its unique network, and facilitated 5 expert calls within the tight timeline.

In the conventional expert network model, legacy platforms charge clients a significant markup on the expertise they provide, sometimes as much as three times the rate paid to the expert. This pricing structure has two immediate consequences: it places a financial strain on clients, who are forced to pay inflated rates for access to knowledge, and it diminishes the value proposition for experts, who receive a fraction of the fees charged, resulting in both lower demand and reduced compensation. 

While recent technological advances like ChatGPT, Gemini, and Perplexity have revolutionized our ability to quickly access information, they inherently look backward. These tools can efficiently provide answers based on existing knowledge, offering a valuable perspective on historical trends, market landscapes, and technological developments. They can help round out our understanding of a market or a technology, such as quantum computing or generative AI, by drawing on vast databases of past information.

In a world where the future is constantly unfolding, we believe that Exsight can be your trusted partner in navigating the unknown. Our platform offers a new way to access the insights you need to make informed decisions, stay ahead of the curve, and drive innovation. With Exsight, the future isn't just something to be observed; it's something you can actively shape.

This case study demonstrates Exsight's ability to revolutionize expert-led market research, offering a superior experience to traditional expert calls. As the venture studio continues to explore the EWA market, Exsight's insights will be invaluable in guiding their strategy and decision-making process through sourcing concepts, landscaping competitors, and more.

Generative AI is seemingly everywhere. The ability of machines to create unlimited original content has sparked both excitement and anxiety about its immense potential and potentially serious risks. The challenge for enterprise decision-makers is not to get lost in this sea of noise. This task is even more vital for enterprises who not only need to grasp the scale of generative AI’s impact, but also to understand: how and where?

While it's essential to seek guidance and stay informed about these revolutionary technologies, it's equally crucial to exercise caution when evaluating so-called experts. In this article, we'll explore why relying on self-proclaimed authorities can be risky and why practitioners, those actively engaged in the field, are often the true experts worth trusting.